In 2011, we will welcome the Chinese chain for 20 years. 20 years, for a person, means adulthood. The development of an industry is no exception. Through nearly 20 years of history, the Chinese chain retail industry has also grown.

As long as China's economy does not develop big surprises, the retail industry will continue to maintain rapid growth. Moreover, with the gradual improvement of China's social security system and the reform of the national income distribution mechanism, the enthusiasm of the people's consumption may be completely released. The era of "blowout" is not just a dream.

But is the company already able to enjoy it?

the answer is negative. The revolution has not yet succeeded, and comrades still have to work hard. Although the market is infinite, the industry's knockouts are still ruthless, and will never stop.

The retail market seems to be calm, but in reality the "undercurrent" is surging, the market is changing, and the bigger changes are quietly gestating. And 2010 is a watershed in the development of the industry. This is also the main reason why we have positioned the next 10 years as the 3.0 era. In the 1.0 and 2.0 eras of the first 20 years, we are more in the process of exploring and imitating. But in the 3.0 era, how should we deal with the new situation, new environment and new tasks? What do retail companies take to win the future? We are always shouting for innovation, but how do we really turn the bits and pieces of innovation into competitive advantages?

Those who do not seek the overall situation, who are not eager to seek a domain, do not seek for the world, are not in a hurry. We need enough wisdom to plan for the future.

We dare not speculate on the retail industry after 10 years. However, for the upcoming 2011, there are always some contexts and rules that can be sorted out and pursued. As a part of the industry, we hope that enterprises can find the correct direction from the trajectory of these combing and meet the challenges.

Forecast 1 Industry concentration is further enhanced

According to the latest data of the top 100 chain stores, the sales of the top 100 chain stores accounted for 11% of the total retail sales of consumer goods in 2009, which was basically the same as the previous year. But this does not mean that industry consolidation has stalled. On the contrary, the integration between industry and enterprises will become more intense. In 2009 and 2010, due to the fact that some large retail enterprises were busy dealing with the international financial crisis, the pace of expansion was relatively slow. In 2011, industry concentration will be further enhanced.

In fact, M&A integration in China's retail market in 2010 is still quite active. In March alone, there were 42 mergers and acquisitions in the Chinese market, of which 21 were in the retail industry, accounting for 50% of the total. In addition, the "super enterprises" with annual sales exceeding 100 billion yuan are gradually increasing, and the phenomenon that the strong ones are stronger and the weak ones are weaker is more obvious. Coupled with the fact that these retail giants are divided into the market, especially the secondary and tertiary markets, and the current penetration of the fourth-tier market is accelerating. If the economy continues to maintain steady growth, the “crazy” speed of the expansion of domestic and foreign giants in previous years will be Will be activated again. Foreign capital has advanced from the second, third and fourth tier cities of the coastal provinces to the inland provinces, and the intention of smashing the Chinese retail industry is more obvious. This will put tremendous pressure on small and medium-sized retail enterprises, especially regional retail enterprises. This point can be seen from the 2010 acquisition of Carrefour in Hebei Province, and the acquisition of Tianjin Yichu Lotus. In the face of the situation in 2011, companies at different stages should adopt different means to deal with them.

Prediction 2 Urbanization brings new opportunities

China is experiencing an important transformation of urbanization. The data shows that China's urban population was close to 650 million in 2010, and China's urbanization level jumped from 19% in 1980 to 47% in 2010, and is expected to reach 59% by 2025. China's urbanization process is extremely rapid, and currently a quarter of the world's cities with more than 500,000 people are in China. This means the existence of a huge market space.

The benefits of the urbanization process to the retail industry will not only be reflected in 2011, but will continue for decades. The rapid development of China's urban construction will bring a spring of rapid development to the retail industry, and it is an opportunity for the retail industry to open up a new land. Many cities currently identify many regional business centers and regional business sub-centers based on development status and future development potential. The regional businesses in these plans or already under construction will gradually shift to a “multi-hearted and multi-point” pattern, and regional consumption will become the mainstream. Retail enterprises will not only have more space for opening stores, but urbanization will also bring huge opportunities for commercial real estate: regional retailers can use their own resources to grasp the business opportunities and promote local circulation construction with the “commercial + real estate” model. Fight for market share.

Forecasting 3 regions after retail development into focus

After occupying the regional market advantage, regional retailers have once again encountered bottlenecks in development, and even more confusion than the “blind expansion era” a few years ago. As the regional market becomes increasingly saturated, how many retail companies can break through and find suitable development space outside the region to avoid becoming the “king of the king”. In 2011 or even in the next few years after the “region is king” Will become the focus of corporate attention.

Many excellent regional retailers such as BBK, Fujian Yonghui, Shandong Jiajiayue, Wuhan Zhongbai, etc., have begun to expand outside the region. Hebei Beiguo shares also entered Shanxi Yangquan in 2010. Some retailers have even begun to take the national expansion pace. However, the road is long and far-fetched. Although the regional retailers are gradually narrowing the gap with the retail giants in terms of store environment, display layout, atmosphere creation, promotion methods, and management systems, the road to breakout still has a long way to go. One example is that Wuhan Zhongbai has been in Chongqing for several years, but it has been losing money for a long time. It has not yet been profitable, showing the difficulty of regional retailers.

However, Beijing Huaguan relied on joining the international SPAR to enter the Chaoyang District from the suburbs of Fangshan, and it is worthwhile to follow suit. At the same time, it should be pointed out that the regional market still has the potential to be tapped, and the key is intensive cultivation. Moreover, it is necessary to learn from the lessons learned from the blind national expansion a few years ago, and instead of going out in an uncertain situation, it is advisable to review the situation and adopt various methods such as cooperation, cooperation and franchise to reduce risks and wait for opportunities to break through.

Prediction 4 Traditional retailers encounter strong network challenges

From 2007 to 2009, the average annual growth of domestic online retail sales was about 117%. In 2009, online retail sales reached 258.6 billion yuan, and the online retail sales in 2010 is expected to exceed 450 billion yuan. The online shopping model has been widely accepted. Although it has the so-called "inter-band" problem - concentrated in the age of 18 to 34 years old, however, the generation that grew up with the Internet has begun to become the main consumer, online retail began to show strong vitality, in recent years domestic The size of online shopping users and individual user expenditures all showed growth.

In 2011, online retail will continue to grow at a high rate, which will undoubtedly put competitive pressure on traditional retailers. Although e-commerce is difficult to replace traditional retailers in some short-term necessities, in the case of more department stores, the existing market of traditional retailers will be divided by more online retailers. Of course, the performance of traditional retailers in 2011 will not be particularly affected, but the challenges already exist, and it is still necessary to attach great importance to and explore countermeasures.

Forecast 5 retailers are difficult to call the Internet

In 2010, Premier Wen Jiabao proposed "actively developing e-commerce" in the government work report; the Ministry of Commerce proposed the end of the "Twelfth Five-Year Plan" period, and strived to increase the proportion of online shopping transactions to the total retail sales of social consumer goods in China to more than 5%. It is expected that the scale of online shopping transactions in 2013 is expected to exceed 1 trillion yuan. Huge development space and rapid megatrends will attract more and more traditional retailers and brand manufacturers and other forces to actively develop online retail, which will become a new battleground for retail channels. In 2011, retailers “ In addition to the land, the staking will also focus more on the air.

Many large retailers, including Wal-Mart, Carrefour, TESCO, Gome, Suning, and Dashang, have already launched online retail business, and many regional retailers have expressed strong interest and are eager to try. In fact, traditional retailers have many advantages in developing e-commerce: higher brand awareness, better reputation, rich product structure, long-term stable supply channels, physical networks throughout the country, and many B2C websites compared to the current domestic For a more complete logistics distribution system... However, in 2011, although it may set off a wave of retailers, it will not be good. Because online retailing needs to have the above advantages, it is more technically demanding, and it is completely different from traditional retail in terms of marketing technology, consumer analysis and data mining. In addition, traditional retailers are still lacking a professional talent team to enter online retail. More importantly, most traditional retailers are unclear about the direction and positioning of online retail sales. Many companies only regard online retail as a supplement to their business. They can have nothing to do. They can "try the water" to see the situation. If the benefits are good, they will be shut down. The double contempt in strategy and tactics will not bring much improvement to the traditional retailers entering the network in 2011.

Prediction 6 Single business pattern change

The strategy of being precise, professional, deep, and thorough has once dominated the development of the retail industry for a long period of time. But this situation is undergoing a fundamental change. The survival mode of a single format is gradually being abandoned, and replaced by a golden age of multi-format development.

Many retailers with supermarkets as their main business are now moving towards the shopping mall model, which is even more evident in regional retailers. Some supermarket companies have tried to get involved in various fields such as department stores, catering, beauty salons, and studios to meet the overall needs of local customers and achieve good performance. These measures have significantly enhanced the market competitiveness. Even regional retailers have plans to cut into the full operation of the entire commercial street, and foreign giants including Wal-Mart, Carrefour, TESCO, and Metro have also extended from hypermarket formats to shopping malls, convenience stores, and electrical specialty stores. . And more and more successful cases have also proved that in the case of clear main business and priority development, appropriate innovation and development of other fields, so that their business functions are more perfect, can fully play the "combination boxing" in the market competition "The advantages. This is indeed a feasible way to meet the current development trend.

In 2011, if the retail enterprises that have not yet acted are allowed to conduct bold exploration and practice, they may find a new “oasis” for future development.

Forecast 7 Foreign-funded enterprises will be polarized in China

After leading China for 15 years, Carrefour was exhausted.

As of October 2010, Carrefour China's 25 new stores have only completed less than one-third of its plans, and have lost both the number of stores and single-store sales for many years.

According to the data of China Chain Storey Association from 2007 to 2009, Carrefour's sales growth rate, store growth rate, and single store revenue all showed a downward trend. What is worse than Carrefour is the Lotus (Yichu) Lotus, which withdrew from Tianjin, and its market share has been further suppressed by competitors. Coupled with years of non-profit, it is obviously overwhelmed. At the same time, Wal-Mart, RT-Mart, TESCO, and Lotte Mart are leaping forward.

To a certain extent, this means that the era of being a foreign-invested company more than 10 years ago can lead the Chinese retail market. Foreign retailers will gradually develop towards polarization in China, and enterprises that do not have sustainable development will be eliminated. The Chinese retail industry, which has developed for nearly 20 years, has already had this enthusiasm.

In 2011, let us wait and see.

Forecast 8 upstream vendors compete for distribution channels

Upstream vendors’ terminal channels

Mini Sound Proof Pets Box

Mini Sound Proof Pets Box,Blue Soundproof Dog Room,Soundproof Pet Cabin,Silent Cabinet For Pets

Guangzhou Mingli Intelligent Equipment Co.,Ltd , https://www.minglibooth.com