Financial Network Website News On March 7, 2018, the day before the opening of 2018AWE, the Haier Smart Family Strategy Results Conference dropped a lot on Shanghai Beach.

At the meeting, Haier exclusively released a full-service customized smart package, and realized the new experience of smart home through the “4+7+N” business model. It is the industry's first user-centered, user-customizable smart package.

From then on, Haier Wisdom Family will enter thousands of households in a customized way. The smart family will say goodbye to the “set-up” era. Users can realize the customization of N kinds of smart life according to their own needs. You can place an order at the Shunbo and offline smart home experience stores. This not only redefines the experience value of the smart family, but also forms an absolute separation from the smart industry with four major advantages:

——When the industry is in a single product intelligence and cannot be connected, Haier realizes information sharing and interconnection between different products;

——When the industry is in the passive control of human-controlled machines, Haier has realized the active service of self-judgment and self-decision;

——When the industry is in a single product product intelligence, it is necessary to work together to deploy a smart home. Haier has opened a life X.0 era with a full-service customized smart package.

——When the industry is fragmented in service and needs N brands and N teams to come to the door N times, Haier has solved all the service needs of the user's complete sets of home appliances through the complete service system.

At this point, Haier's understanding of intelligence and the industry's exploration and practice of intelligence have formed a clear distinction. The intelligence of Haier's smart family began to enter the family because of its unique advantages of interconnection, active service, smart set, and one-stop service.

Then, what kind of influence does Haier's smart family have to enter the consumer's home to users, industries and customers? Below, we analyze each one by one.

(Li Huagang, Vice President of Haier Group and Chief Marketing Officer of China, released new results of smart family strategy)

For users: Have a good experience of full scene, customized, smart set, one-stop service

What kind of life experience will the “4+7+N” full-scenario customized smart package bring to users? At the press conference, Wang Hao, vice president of Haier Home Appliances Industry Group, showed it to everyone.

Before this, if consumers want to experience the whole set of smart solutions, the home is often such a scene: A brand audio, B brand router, C brand oven, D brand TV, E brand curtains, F brand wardrobe.. .... Dong Benxi runs to buy a variety of scattered items to piece together a smart home, and the service is not uniform, the style is not uniform, the products can not communicate, and Haier released the "4+7+N" "Full-scenario customized smart package, based on its unique set of capabilities, has changed this situation.

Specifically, “4” refers to the four physical spaces that Haier continues to iteratively upgrade, including smart living room, smart kitchen, smart bathroom, and smart bedroom. “7” stands for whole house air, whole house water, and whole house care. , the whole house security, the whole house voice, the whole house health, the whole house information 7 full house solution, and N is a variable, which means that users can freely customize the smart life scene according to their own living habits, and change infinitely.

Based on 4 physical spaces and 7 large-scale housing solutions, from the pre-renovation to the renovation, all kinds of smart living needs such as air, water, food, security, entertainment, etc. can be satisfied at one stop, and the intelligent scene can be customized. Take the whole house water solution as an example, no longer use all kinds of brand hodgepodge, Haier smart family soft water machine, pre-filter, pipeline machine and other full lineup water purification equipment, as well as real-time water quality from soft water pipeline design and installation to use. Invisible soft wisdom, such as filter replacement reminder, can help users to easily complete the whole house water management in one stop.

(Wang Wei, Vice President of Haier Home Appliances Industry Group and General Manager of Advanced Innovation and R&D Center, released a complete set of customized smart solutions

For the industry: 3 major platforms empowered wisdom package to crack 4 major pain points

As mentioned at the beginning of the article, Haier's “4+7+N” full-scenario customized smart package has an impact on the industry: it is difficult to interoperate, not active, not complete, and service debris.

Behind the four major problems in the industry is Haier's three-platform support under the “one person in one” model. Based on the first community interactive platform, the “user sensor” composed of 800,000 micro store owners can interact with users at zero distance; on the first platform of COSMOPlat Industrial Internet, smart home products, services and solutions can be quickly and accurately landed; Based on the U+, the first platform of artificial intelligence in the smart home industry, Haier can gather more developers to achieve rapid iteration of the scene. At this conference, U+ platform simultaneously released U+ Smart Life X.0, and opened the full scene service customization era with UHomeOS and IoT+AI dual engines. With the birth of the world's first scene store, users can more easily customize more scene solutions within U+APP.

Take one unit of the full-customized customized wisdom package - the whole house air solution as an example, the net air self-cleaning air conditioner, the air conditioner, the kitchen air conditioner, the new fan, and other air products of various styles and lineups The solution can meet the various air-related needs of the user from pre-decoration to decoration after one stop. More importantly, all the net products in the whole house plan can be actively serviced by detecting the temperature, humidity and cleanliness of the air. Data such as clarity, self-judgment, self-processing, and self-regulation of the whole house air, allowing users to be in a constant temperature, constant humidity, constant net, constant oxygen air environment anytime and anywhere. Not only that, Haier air equipment can also be interconnected with TV and security systems to realize real-time display of air quality and equipment energy consumption information.

In the smart kitchen, with the kitchen refrigerator as the center, the whole kitchen can be linked to realize the six wisdom scenes of storage, processing, cooking, cleaning, purchasing and connecting security. The refrigerator can accurately recommend a health plan meal plan based on the user's data, helping users to purchase peace of mind ingredients and recommend recipes. The recipe can also be directly connected to the oven and range hood, disinfection cabinet, easy to achieve one-button baking, smoke stove linkage, automatic disinfection. If a friend knocks on the door, the display of the refrigerator can immediately switch to the access control system Unicom Security.

The complete set of interoperable and active services will resolve the four major pain points of difficult interoperability, non-active, uncompleted sets and service fragments.

For customers: Smart homes accelerate home to activate business value

Haier smart family "4 + 7 + N" full scene custom smart package how to quickly enter the family?

In recent years, smart homes are hot, but the market is hot and cold. The main reason is that there is no commercial support. They can't be used or can't be bought. They don't have the enthusiasm for revitalizing users, and they don't bring customers a market. . In addition, Haier not only redefines the value of user experience with the customized solution of the whole scene, but also prepares for the channels, services and products. It has four sets of complete sets of experience, complete sets of design, complete sets of sales and complete sets of services. Promote the commercial value of the smart home market.

How does Haier's smart family actually land at the market level? Specifically, it is divided into 4 steps:

——All channels are available for experience and purchase. In addition to the offline haier has 30,000 stores, this year will continue to layout 6000+ smart home experience store, Shun and other e-commerce platforms will also create an online smart home experience center, a variety of channels to facilitate user experience and purchase;

- Package design. Relying on Haier's iteratively upgraded 3D cloud design platform, it can provide a one-button configuration with a worry-free design.

- Complete sales. Haier Ice Washing and other 10 major industrial lines of the original subversive explosive products, can ensure that the whole house smart plan to buy once, in order to facilitate consumer choice, Haier smart family also launched a special set of luxury sets, fashion sets, etc. Consumers can choose to suit or customize according to their needs;

- In terms of package services. Breaking the painstaking and time-consuming pain points of users choosing multiple times to install multiple times, Haier takes the lead in realizing one-stop end-to-end customized service in the industry, full-process lifecycle management and protection, and one service team solves users once. Any service needs for a complete set of appliances.

It can be said that as the industry's first explorer, Haier has already sounded the clarion of the wisdom of living in the house. It is reported that from now until April 8th, the "Hail Smart Home Appliances Better Life One-Stop Shopping" quality festival will be officially opened. At that time, Haier will bring the world's leading smart new products to provide consumers with a one-stop design, one-stop sales, one-stop service for a better life solution. The star collections and smart new products released this time will also be delivered to every needd family through smart stores across the country.

The report of the 19th National Congress of the Communist Party of China emphasizes that the people’s longing for a better life will always be the goal of struggle. The core of Haier's “one person in one” model is to focus on the user and to connect the employees and the user's good life needs. At the beginning of this year, OCF, the world's largest Internet of Things standards organization, awarded Haier the only IoT interconnection certificate in China. The smart family project was approved by the National Development and Reform Commission and listed in the National “2018 Project to Enhance the Core Competitiveness of Manufacturing Industry”, Haier The smart family has become the only board in the world that is the only internationally recognized and the country is the first to endorse. In the battle of 2018AWE, the achievements of Haier's smart family's beautiful life continue to lead. This also means that Haier has become the global leader in home appliance brands in the era of traditional brands, and has opened up a new blue ocean of smart home first platform brand.