With the powerful promotion of modern computer technology, network technology, and color reproduction technology, today's newspapers are diversifying from traditional monotonous content, fewer pages, monochromatic printing, content specialization, and printing colorization. change. In order to ensure the high quality and stability of printed newspapers, it is imperative to build a color management system for color printing.

1 Content of the newspaper color management system

The newspaper color management system adopts an open technology structure, and establishes a color profile file for collecting, displaying, proofing and printing equipment in newspapers, printing and printing on a digital platform irrelevant to equipment, so that newspapers express their content in newspapers. In the production and printing of all aspects of production, the real "what you see is what you get."

2 How to create a newspaper color management system

The newspaper is an integrated information dissemination system integrating news editing, advertisement customization, layout and printing. In addition to the newspaper’s own collection of news and photos from news agencies around the world, there are many advertisements from various sectors of the society. Therefore, the printing quality of newspapers, especially color newspapers, has become the focus of competition for newspaper publishers to attract advertisers and expand readership. The construction of the newspaper's color management system has been a key technology for domestic newspapers to improve the quality of color newspapers. The establishment of a color management system by newspapers has the following key technical issues.

1 Choose the right color management solution

“The colorization of newspapers, the digitization of production processes, and the systematization of color management” are the main goals for the development of domestic newspaper printing. It is necessary to construct a perfect newspaper color management system, aim at the requirements for high-quality printing of international color newspapers, meticulous organization and comprehensive analysis. The newspaper's own software and hardware conditions, technology and personnel gaps are the basic premise. Therefore, the newspapers are required to fully consider the professional, technical, and complex features of the printing process and color management of newspapers, use the color printing quality as the center, face the open digital printing environment, and use traditional color control methods and modern color management methods. Combine, integrate the reference conditions of newspaper printing craft, material, equipment and software, choose a set of standard, standard and digital color management scheme, form the method and control method that can guarantee the color to transmit steadily in the entire newspaper to arrange and print.

2 Focus on multi-party cooperation, pay attention to technical details

Newspaper publishing is an industry chain in which many professionals aim at the dissemination of news information. The newspaper covers a wide range of specialties including journalism, literature, art and design, computer and networking, print engineering, and advertising. Therefore, the cooperation of professionals and the specification of each technical detail is very important. The establishment of a color management system must focus on: (a) Identifying the problems and deficiencies. Although the technology and equipment of the newspapers are close to the international level, due to the fact that each professional's understanding of color is mostly based on experience, lack of parameter control and data monitoring, the problems are often caused by differences in color understanding and expression, and problems are identified. Insufficient and correcting it can ensure that the newspaper's color reproduction is accurate; (b) Identify goals, find patterns, and establish standards. Color management involves all aspects of newspapers and must rely on professional use of inversion methods to obtain the requirements and technical indicators of the various aspects of color control, and establish common follow-up technical standards before they can do more with less.

3 Change ideas and methods

The newspaper production process is the result of the quality control and color management awareness of the actual operators in all aspects. The establishment of a color management system must enable employees to understand the basic theory of color management, the impact of operating methods on quality, the tolerance range of process control, and the prediction of possible quality problems before they can ensure the reliability of the production process and its product quality.

3 Application case analysis

"Sha Changsha Evening News" is a large-scale comprehensive citizen newspaper sponsored by the Changsha Evening News Group, which is authoritative, good-looking, and useful. The Changsha Evening News Group is the only top 50 nationwide newspaper advertising business in Hunan. The Group's affiliated printing company not only passed the ISO9001:2000 certification of professional printing companies, but also possessed world-class printing equipment and technological processes to realize the colorization of newspaper printing. In 2004, the construction of a color management system was implemented to solve the long-term problem of restricting the printing quality of color newspapers. Its color management system is characterized by:

1 Rely on color experts to optimize color management solutions

Long Evening Newspaper Co., Ltd. has a strong printing company and a large number of technical staff. The leaders of the newspapers and printing companies have carefully analyzed and aimed at international and domestic color newspapers to print high-quality requirements. They used the cooperation with Beijing Gaoshu to carry out project cooperation and hired well-known domestic companies. Color management experts analyze the gap between their own software and hardware conditions and advanced newspapers, analyze problems and solutions in the process, materials, equipment, and software of color newspapers in creating and printing, and establish standard and standard color management methods and control methods. .

2 Distribution implementation, continuous optimization

Color management is still a brand new content for newspapers. Only by changing concepts, discovering problems and establishing methods can color management be effective. Therefore, according to expert opinions and the suggestions of production personnel, the newspapers set equipment basic conditions, process material adaptation, and color report printing and printing in three aspects: equipment technology status, process material cooperation, operation method monitoring, and management digitization. Scientific analysis, objective evaluation and testing were conducted at the stage, and the primary and secondary issues, the law of change, and control points were mastered, thoroughly solving the thorny problems that have long plagued the newspaper agency's lack of ink color, loss of image tone levels, dark colors, and low definition. , For advertisers with higher color quality requirements, the quality of the Changsha Evening News Color Report has been significantly improved after the implementation of color management, and the consistency of multiple printing has been confirmed.