Buying mahogany furniture can't be simple.

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The following is an interesting conversation taking place in a mahogany furniture store in Beijing’s North Real Home, where the two parties are the store salesperson and the furniture customers.

Customer: "In this set of Burmese rosewood furniture, the price of the table is still right, the things are big, the materials are also large. But the price of this stool is too slaughtered, four short legs support a board, dare to have this price?"

Salesperson: "The material used for the stool is also very large. You look at this stool, 35 by 45 cm, 5 cm thick, and it is a single board. How big a tree can open such a board?"

"That wouldn't be the price. I am coming." The customer said, while holding the stool from the ground, said: "It is heavy enough, but it is more than 20 to 30 pounds. I I know that the fine Burmese rosewood is about 20,000 yuan per ton, which is equivalent to 10 yuan per catty. If you calculate it by 30 pounds, it will cost 300 yuan. How can it be 5000?"

The customer has amused both the salesperson and the author. The author carefully watched the furniture they were talking about. The label showed that the tea table was 60 cm high, the tabletop was 90X120 cm, and the price was 8,500 yuan. Four small benches of 35 cm high were priced at 5,000 yuan each. As far as the size of the object is concerned, the price is a bit "unmatched".

"There is no such account," the salesperson said with a smile. "According to this algorithm, Wu Guanzhong's "Song of the Three Gorges" will shoot 6.05 million yuan. It should not be more. 100 yuan is enough, not one. Rice paper, a few brush and a few tubes of paint."

"That's that, I am also making a joke." The customer replied, still dissatisfied in his mouth: "I admit that this set of things looks good, but the asking price is too high."

“This stool is the latest design of our stool. It is an exclusive and innovative style. The single-panel is concave, and the simple and heavy, revealing a modern sense; the four legs are short in size, but the feeling is not short, because the grounding feet are well received. Instead, it looks like Tingting. You can look around and never have the second thing in the second place." The salesperson said confidently.

......

The above dialogue sounds simple, but it is not very simple. First of all, the price of a commodity is determined by a variety of factors, far from the price of raw materials. In terms of materials alone, in addition to considering the price per ton of wood, it should also be included in the yield rate, in order to get the true cost of the materials. Secondly, a commodity also has processing and manufacturing costs, enterprise management costs, and transportation and storage costs, advertising costs, and sales costs incurred in the production process. More importantly, the product also contains the added value of the brand accumulated in the long-term operation of a famous brand enterprise. If a famous design master is hired to design and use the skilled craftsman to make the product, the added value of the product will be even larger. When it comes to mahogany furniture, they are not only practical items, but also culturally rich works of art (plus the redwood resources will become scarcer), and the added value is of course higher. Therefore, we cannot simply sum up two.

Of course, it is impossible to completely negate the above method of measuring the price of furniture by customers. Because the price of raw materials is an important part of the cost of furniture production. This example shows that some consumers have become more and more "intelligible" and understand that the price of mahogany goods is inextricably linked to the price of raw materials. Under the premise of the same conditions in other aspects, the amount of materials used is indeed an important consideration.

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