Waterproof Backpack,Black Backpack,Travel Backpack,Laptop Backpack Ningbo Happiness Stationery Industrial & Trading Co Ltd , https://www.bagshappiness.com
Reporter: How can packaging and printing companies cooperate effectively with anti-counterfeiting enterprises?
Zhang Pingping: In order to improve the anti-counterfeiting capabilities of many of their products, manufacturers of famous and high-quality products have adopted effective anti-counterfeiting technology on the packaging of products. It can be said that the realization of security on the packaging is a social demand and market demand. For packaging and printing companies, the production of anti-counterfeit packaging technology is one of the effective ways to improve the market's competitiveness. Many packaging and printing companies have done a lot of work in this area. For example, some companies rely on their own investment in production lines to independently produce anti-counterfeiting packaging products; some companies establish close cooperative relationships with some anti-counterfeit companies and cooperate in the production of anti-counterfeiting packaging products, and have achieved very good economic benefits.
In this regard, our Anti-Counterfeit Packaging Committee has provided consulting services for some enterprises to help them select safe and reliable advanced anti-counterfeiting technologies, and select good partners with strong reputation and strong capabilities. In the future, we will also provide better consulting and coordination services for packaging and printing companies.
Reporter: How do you feel about your company's production of security products for several years?
Chai Minli: Applying anti-counterfeiting technology to the packaging of products, I think we must first embody the anti-counterfeiting function of the product within the scope of packaging, and guarantee to the wholesalers that the products that are packaged by our company are genuine products; secondly, we must be beautiful in the design style. Nice and coordinated with the overall packaging of the product. For example, our main product is the seal check, which requires both the anti-counterfeiting function of the product and the high-end design level within the range of 20-30 mm, so that consumers can feel the unique style of the product, but also the middle The business is responsible for ensuring the product's reputation.
Our company has been engaged in the research and production of trademark anti-counterfeiting technology for many years, and can independently complete the production of anti-counterfeit products ranging from design, plate making to printing, etc. This realizes full-scale quality control without interference from external factors and guarantees product reputation. Provides favorable conditions. However, my company’s technical and personnel strength is limited, and it is difficult to cope with certain tasks. At the same time, in order to comply with the development trend of integrated anti-counterfeit products in the future, we believe that it is necessary to establish a cooperative relationship with other companies that have anti-counterfeiting technology. At present, some anti-counterfeit enterprises that do not have printing capabilities are also willing to establish cooperative relationships with our company. It can be seen that in the future, strong cooperation and complementary advantages within the anti-counterfeiting and printing industries are an inevitable trend.
The combination of anti-counterfeiting and packaging is an inevitable trend of market development in the modern commodity society. Practice has proved that it is impossible to engage in "bigger and comprehensive" practices within the company, but it is only the best countermeasures for companies to stick to the path of specialization and division of labor. Therefore, anti-counterfeiting and printing companies need to gradually change old concepts and establish new awareness.
When talking about the development of the anti-counterfeit industry in the future, Mr. Fu Ziping said: “What I most hope for is the day when I have lost my job. There will be no artificial leave then.†But in real life, it’s true. One foot taller than one foot, the fight between counterfeiting and counterfeiting will continue to exist for a long time and become increasingly fierce. Therefore, in the new market situation, we should adhere to the road of combining prevention with packaging. This will not only help the printing company's own development, adapt to the industry's internal competition, but also open up the promotion of the anti-counterfeiting industry, will be for printing and The development of the anti-counterfeiting industry has injected new vitality and vitality.
Combination of Anti-counterfeiting and Packaging - Modern Packaging and Printing Enterprises (II)
First of all, from the perspective of inks, fluorescent inks, heat-sensitive inks, photosensitive inks, pressure-variable inks, magnetic inks, anti-printing inks, etc. can be used, and the best way is to select an ink with exclusiveness. Of course, security printing inks have different suitability for various printing methods. The order of strong and weak inks is screen printing, gravure printing, flexo printing, and offset printing. Second, in terms of printing materials, watermarked paper, fluorescent fiber paper, heat-sensitive substances or metal wires may be added to the materials, or holographic technology, nuclear micropore technology may be used in plastic films, and injection holograms may be used in hard plastics. Technology and the use of plastic penetration anti-counterfeiting technology. Again, from the standpoint of platemaking, microplate technology, laser holography (three-dimensional effect, laser encryption), moire fringe technology, plateprinting, and other platemaking methods can be used. Finally, from a process perspective, a variety of process methods such as color inkjet printing and laser lithography can be used.