Conceived easy to operate difficult toy rentals encountered difficulties

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Ms. Pan’s franchise store

News background

College students earned 3 million in half a year


Zhu Shuhai is 23 years old and just graduated from school in July 2009. In April 2009, Zhu Shuhai embarked on the road of entrepreneurship during his internship and founded Hefei's first children's toy rental store – Sun Toys Rental Chain Co., Ltd. (hereinafter referred to as “to the Sun”). According to reports, as of October this year, Zhu Shuhai's "to the sun" has developed 14 franchise stores, a provincial franchise store, Zhu Shuhai's assets have also turned from the initial 300,000 venture capital to 3 million.

"To the Sun" children's toy rental store is engaged in toy rental, recycling, maintenance, baby carriage crib, happy park and other projects. The recycling of children's toys, as a blank in the Hefei market, has been widely concerned by the media, parents and businesses. The franchise stores of “To the Sun” have rapidly developed into Anhui and Jiangsu.

With the gradual expansion of the company's scale, the "Sunshine" headquarters has absorbed 25 newly graduated college students. Zhu Shuhai, the boss of "To the Sun", the 23-year-old boy, after creating a miracle in the toy rental market, he himself has become a typical example of successful entrepreneurship and employment.

Joining status

Only received 45 yuan for rent in two months


Ms. Pan lives in the Nanyuan Community of Zhuguang, the provincial capital. During the National Day this year, she joined the “To the Sun” children's toy rental store officially opened. Now, nearly two months have elapsed. The toys in Ms. Pan’s store have only been rented for 3 times, and they have only earned 45 yuan.

Speaking of the original intention of joining the "to the sun", Ms. Pan said that she had taken a fancy to the potential of the toy rental market. She said: "I am a mother myself. I bought a lot of toys for my children. I am tired of playing with children. If someone recycles them, it will not be wasted!" In early September, Ms. Pan found the headquarters of "To the Sun". I spent more than 30,000 yuan in the initial fee and won the regional promotion agency.

Ms. Pan introduced that after the contract was signed, on October 1st, her “to the sun” Zhuguang Nanyuan store opened, but the parents and children who came to the store were watching more and renting less. Ms. Pan said with a wry smile: "It’s almost two months. I did a rental business on November 6, 7, and 8 three days. I rented three electric toy cars for 15 yuan each time. I only earned 45 yuan. ."

On the morning of November 25, the reporter came to Zhuguang Nanyuan Community, Maanshan South Road. Ms. Pan’s shop opened at the gate of the community. In a store of more than 20 square meters, there are a variety of toys on one side, and children's wear is hung.

The reporter asked: "It is not a children's toy rental, how can there be children's clothing?"

Ms. Pan said that the store will rent 2,400 pieces a month, and the toy rental and sales will not work. It can only be sold with children's clothing. "As a result, toys and children's clothes are added together, and the monthly rent is still unsatisfactory."

Losing two months is preparing for transfer

In September this year, Mr. Yu of the provincial capital saw a report on Zhu Shuhai’s “to the sun” in the newspaper. On the one hand, he was inspired by the spirit of the young man’s entrepreneurship. On the one hand, he felt that this children’s toy rental industry was a very good industry. Mr. Yu said: "I am optimistic about this industry. I feel that the boys are also good. I decided to join at that time!"

At the end of September, Zhu Shuhai helped Mr. Yu to choose the store address near Huayuan International City in Heping Road. Mr. Yu also imported more than 10,000 yuan of toys from the headquarters of “To the Sun” and started to do business with one heart and one mind. However, Mr. Yu’s “To the Sun” children’s toy rental store opened, but the business was very poor, and sometimes it was not open all day. Mr. Yu said: "I am very happy to only do a small business a day and sell a few dollars of gadgets."

After more than two months of work, Mr. Yu found that there were not many people in the market who could accept toy rentals.

Mr. Yu said that he joined the "to the sun" to pay an initial fee of 16,800 yuan, spent more than 10,000 yuan in the purchase. He said: "I have been doing it for two months, and for two months, the rent of the store has been posted." In desperation, Mr. Yu calculated that the store was transferred.

Turned the storefront and left 10,000 yuan of goods

Mr. Li is a college student of Zhu Shuhai. After graduation, he went to work in a foreign company. In August of this year, when I learned that my old classmate had opened a children's toy recycling rental store in Hefei, and was still joining the business, Mr. Li did not hesitate to return to Hefei and took the lead in joining the “To Sun” branch.

However, due to the bad business of Mr. Li’s shop, the store opened for three months and closed at the beginning of November.

"I used to think that there was a market for toy rentals, but now I can't support the franchise stores of 'To the Sun'." Mr. Li said that his entrepreneurial funds are basically given by his family. Losing money, I had to transfer the store. Today, the store has been subletted, but the "to the sun" brand and a lot of children's toys are not wanting.

At the beginning of the store, Mr. Li also imported more than 10,000 yuan from the headquarters, and then sold only a few toys. He said: "Now the rest of the toys, the headquarters did not help me, they are all alone." Now looking back on his own road to entrepreneurship, Mr. Li said this sentence: "This is my way out of school, The most mistaken thing I did."

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