Since the industry has formed a go2map, companies should consider its marketing path. When it comes to marketing, many companies will think of raising their corporate reputation, establishing a brand image, and then they will think of a series of actions such as overwhelming advertising and famous star endorsements. As for whether these practices are correct, we will not discuss them, but for a start-up industry, especially for small and medium-sized enterprises in the industry, it is undoubtedly a heavy burden. If it is not well grasped, it will cause the enterprise to be in trouble and cannot turn over, especially for In 2011 under the new environment. The status quo of the wardrobe industry: development is not standardized, restricting bottlenecks The lack of competitiveness of enterprises is a major problem affecting the development of enterprises. At present, home.focus.cn, the wardrobe industry market is in a period of rapid development, the brand has increased dramatically, the phenomenon of operating multiple brands in a terminal store is very common, affected by the decline in export tax rebate rate, some export manufacturers, It has also been forced to switch to domestic sales, and the strength of this part of the enterprise is strong. The proportion of manpower and financial resources invested in marketing is high, the intensity is large, the marketing strategy and planning are ambitious, which further exacerbates the competition in the market and brings to some SMEs. More pressure, for this kind of competition, SMEs are difficult to deal with. Because of the limitations of salary and development space, it is difficult for small businesses to retain talents. After all, the core of competition is the competitive alumni of talents. In addition, the management system is not perfect, and its own research and development capabilities are not strong, including structural styles and materials. Most of the choices are plagiarism, traditional take-up, processing or producing old products according to customer drawings, and cannot use the new products developed by them to obtain high profits. These factors all reduce the core competitiveness of the company. Another bottleneck restricting the development of wardrobe enterprises is that there is no uniform size, no mass production, no production planning, and stocking in advance, but only order-based production, which affects sales performance, and increases the staffing of the production department. a lot of pressure. Corporate Marketing: Promote Channel Alumni Record, with a point to face The issue of corporate reputation cannot be ignored. In the early stage of investment promotion, a preferential franchise policy has been formulated. The quality assurance, delivery time and after-sales service promised by the business staff are not done or not done, but the terminal is distributed. Business, caught in the middle of the exhaustion, miserable, for them is unfair, due to the company's loss of trust, the loss rate of dealers increased, the situation has been abandoned. The root of the problem has been found, just the right medicine. In order to improve the core competitiveness and popularity of the company and establish a brand image, many industries have invested a lot in advertising, and millions of tens of millions are very common. This is unrealistic for the wardrobe business, which is also the industry and The particularity of the product is determined. The wardrobe industry is an emerging industry, mainly for small and medium-sized enterprises. Its products are a consumer product that can be used for a long time. Most of the people in a lifetime only experience one or two renovations. When he does not plan to purchase such products, your advertisement is very good. It is difficult to impress his impression. When they plan to buy this product, the impact on them is often the influence of the company's specialty stores in the market, the recommendation of the clerk, the designer and even the carpentry recommended Lu Dingji, especially the user's recommendation. Therefore, wardrobe enterprises should take the promotion channels to increase market share. This marketing model is best suited to be implemented in a company's big marketing strategy. The most direct and effective way is to set up the company's flagship experience hall in the primary market of each region, exercise the functions of the office, take the flagship store as the axis, radiate the second and third-tier markets, expand the sales channels, and take the “rural encircling the cityâ€. Roads, first develop first-class agents in the second and third-tier markets, and then overcome the primary market. For agents, the status of doing first-level agents and second-level agents is different, so develop an agent in the second- and third-tier markets. Business is relatively easy. In order to smoothly carry out the work go2map, improve the visibility of the company in the industry, it is necessary to do some publicity in the influential media in the industry and then do some necessary certification. In addition, it is to train the internal strength of the enterprise, especially the quality, material selection, delivery time and after-sales service. Avoiding homogenization with innovation Like many emerging industries, the independent development and innovation of products in China's wardrobe industry has not received enough attention, the proportion of innovation investment is abnormal, and the product design in the industry is heavily modeled, leading to vicious competition for homogenized products. Wardrobe enterprises should develop, especially under the market conditions that are not very prosperous. Only innovation can find breakthroughs and win competition. Innovation includes many aspects. The key lies in product innovation and marketing innovation. Pet Seat Covers,Dog Car Seat Cover,Dog Seat Cover,Dog Seat Cover For Car Ningbo Yinzhou Hengxi Winbate Household Product Manufacturer , https://www.nbwinbate.com