Venz Rimboe packaging designed for children

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Rexam Glass recently designed and produced an eye-catching package for the new Rimboe brand of Henz's Venz brand. Along with the “Venz Rimboe” product, Heinz has introduced a series of products specifically designed for children that are very suitable for children in terms of capacity and design. On the sleeves of these food cans are printed patterns such as monkeys, tigers, crocodiles and other animals.

Eric van Leur, Head of Marketing at Rexam Glass, said in an eye-catching package: “The main feature of this design is the interaction of packaging and products. The design of the tag gives the impression that animals are eating chocolate bars. "The three animals represent three different flavors: a pure chocolate bar (crocodile) decorated with green ribbons, milk chocolate (tiger) decorated with orange ribbons, and white chocolate (apes) decorated with brown ribbons. On the back of this jar, children can read various interesting stories about animals on the label. The target consumer group for this product is children from 6 to 12 years old. Currently, the Venz Rimboe line of chocolate bars has entered the Dutch market.


Reprinted from: Huayin Media

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