For printers who want to provide customers with personalized communication products and services, they need to face many special challenges. First, they cannot control the internal IT system or database of the customer, so system compatibility is a very important issue. Second, print buyers from different industries (from retail to telecommunications to non-profit organizations) have different communication habits and purposes. Third, commercial printers are generally good at document output, but when variable data needs to be added to the document, the input of data usually determines the look, feel, and even output of the final product. Since personalized communication is a very complicated matter, printing consultants strongly recommend that commercial printing plants reduce the production of simple products and devote their main energy to the production of highly personalized products. Therefore, when you seriously consider the recommendations of experts and decide to take a step forward, you must first figure out what kind of software solutions can help your personalized service. This question may seem complicated, but in fact it can be summarized into three basic elements: functionality, flexibility and growth potential. Feature In order to meet the needs of different customers for personalized printing, powerful and comprehensive functions are essential elements of variable data printing software. The solution you choose must be easily integrated with the existing systems of you and your customers, including: legacy and ERP systems, and images and text files stored on the customer ’s desktop. In addition, this variable data printing software must also simplify the process of creating personalized communication materials, and can easily develop and use new file programs. It should enable you to help customers spread targeted information to the market in a timely and effective manner. In order to ensure the consistency of the output and the revenue of the printing house, this software solution should allow you to create various types of documents quickly and easily. flexibility You have to find a solution that is flexible enough not only to meet the current needs of yourself and your customers, but also to meet your future needs. Some customers may push all the work to the printing house to do, for example: database management and page design, etc .; while some customers are willing to control these production elements themselves. Therefore, you'd better find a solution that can provide a collaborative authoring environment-a universal platform that allows you and your customers to enter. This software solution should be able to modify and update the content on one or more pages easily and quickly, in addition, it must be compatible with your digital and mechanical printing environment. As printing houses gradually change their roles from "printing service providers" to "communications solution providers", the production of multi-channel documents is also imperative. The most important thing is that the software you choose must be able to send documents to multiple output destinations: printing presses, e-mail boxes or customer websites. In order to maintain the efficiency and competitiveness of the printing plant, this software should help you create a file that can be transferred in multiple formats. Even if your customers want to establish contact with their customers through multi-channel communication materials, important corporate colors, verified text and patterns, and all necessary regulatory materials should remain unchanged. [next] Growth potential Finally, we must cherish lofty ideals and start with the simplest projects, such as postcards, sales materials, and retail price targets. Be sure to choose a software with growth potential, which means that you have to give up the primary software with only a few simple functions, because they may soon become outdated; in addition, you can not choose the software that requires you to reorganize the production line . The most successful variable data printing software should be able to change its functions as customer needs change. You should choose a software that not only has the functions you need now, but can also upgrade your own functions according to changes in the needs of enterprises and customers in the future. When you learn to use this software, you must receive comprehensive training and consulting services-or require software developers to provide you with more comprehensive services. You must believe that the supplier you choose must be a technological leader, and can become your true partner, and can upgrade your products to meet your changing needs. Increased complexity = increased opportunity Although variable data technology has been around for several years, the early users of this technology were mostly transactional printers that produce bills and invoices. Combining variable data with the aesthetic value of high-quality commercial printing can help printers open up a broader application market. New applications and technologies can use personalized communications to reduce the distance between enterprises and customers. The software you choose should have the ability to support these activities and help you create more value for your customers. Relevance is not only to insert a different name and boycott for each file, but also to group customers by zip code or age. Relevance should reflect the personal interest of a client. For example, an e-retailer might send a marketing manual for camera accessories to a customer who bought a new camera in the last three months, while a department store might only release toy sales information to customers with children. The software you choose should allow you and your customers to pre-set relevant information that suits your tastes and preferences. A new continuation Most personalized emails generally have problems during transmission. Marketers often only care about the response rate of emails, but few people will track the response rate of specific customers. Relevant communications need to be contacted — full interaction with customers — in order to collect more data for the next marketing campaign. With the wide application of personalized printing, we have also seen the enhancement of print relevance and interaction with customers. A retailer may send an invitation to customers before sending them a discount coupon. Then, when the discount coupon is used in the store, they can calculate the response rate of this event and improve the next marketing event. Any software you buy now should be able to support this feedback loop. Many software tools currently have some or all of the features I mentioned above. They can provide printing houses with a fully automatic production method that adds value to their products, and can convert these values ​​into the income of enterprises, so that these enterprises can find their foothold in the printing market now and in the future. We offer a wide range of customizable Storage Holders and racks for wholesale. Our products are designed to provide efficient and organized storage solutions for various items. Whether you need storage options for your kitchen, bathroom, office, or garage, we have the perfect solution for you. shower caps,baseball cap,hats caps,snapback cap Guangdong Metagarden Trading Co.,Ltd , https://www.smtfurniture.com
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