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First, how to understand and understand digital thermal transfer technology
1. What is digital thermal transfer technology: Digital thermal transfer technology is a new technology that combines traditional thermal transfer technology and digital printing technology to print color images and designs without a plate. In the country, the first technology was mainly used in advertising, signage, card, and ceramic image production. Later, with the broadening of the application field, it was more widely used in industrial production, such as digital printing and dyeing, garment production, and shoe production. Industrial products such as webbing and apparel labels are increasingly used.
The earliest countries to apply this technology are the United States, South Korea, Italy, Switzerland, China and other countries. From the scale of the market in the past two years, China has become the world's largest digital thermal transfer processing market. Many international brands of thermal transfer color printing inks have begun to stare at the huge Chinese market, participate in market competition, and have a tendency to come and go. The competition will become increasingly fierce. Here, we need to talk about digital thermal transfer. Inkjet printing technology is used as a digital thermal transfer technology, because this type of technology can guarantee a certain width and length, suitable for industrial production.
2, the market significance of digital thermal transfer technology: Digital thermal transfer technology can be said to be in order to adapt to the development of personalized markets and consumer demand for personalized products and emerge a new technology, is the traditional thermal transfer technology and The traditional thermal transfer product market is an effective supplement. Therefore, strictly speaking, the market positioning of digital thermal transfer technology and products is a personalized product market. Traditional thermal transfer products are difficult to produce small batches of personalized products due to technical limitations and plate-making costs. Therefore, in the traditional thermal transfer market, digital thermal transfer technology is a market gap before the advent of personalized products. The advent of this technology has made it possible to produce personalized thermal transfer products. Not only that, the quality of the printed images of digital thermal transfer products is far more than the traditional thermal transfer technology. This is why digital thermal transfer technology can be popularized and popularized within a few years.
Second, how to distinguish and recognize thermal transfer and digital thermal transfer
1. What is thermal transfer: Generally speaking, thermal transfer is a kind of transfer technology and product. It uses thermal transfer equipment to transfer the pattern and image on the thermal transfer paper to 180C0--230C0 transfer printing. Different types of materials on the media technology, thermal transfer technology was first applied in the textile printing and dyeing industry, shoe materials industry. Later, with the development of the times and the advancement of science and technology applications, the emergence of digital technology and the emergence of personalized consumption concepts have made the application of thermal transfer technology more widespread and widespread. The application products have emerged in an endless stream, covering almost all material fields. . Such as: metal, wood, stone, ceramics, glass, PVC, leather, chemical fiber fabrics can apply thermal transfer technology to transfer beautiful patterns and images, production and production of exquisite products.
2, thermal transfer two kinds of printing methods There are two kinds of printing thermal transfer printing methods, one is the sublimation transfer printing method, one is the thermosetting transfer printing method, the sublimation method refers to the production of thermal disperse dyes After the printing paper is printed on the screen or gravure, the pattern on the printing paper is transferred to the desired medium. The heat-solidifying printing method refers to printing with a thermosetting ink (also called a hot melt adhesive) by screen printing. After the paper, the pattern on the printing paper is transferred to the cultural shirt and clothing and other products. There are obvious differences in the application of the two printing methods. The sublimation printing method is mainly applied to the chemical fiber fabrics and hard coated with thermal transfer coating. On the material, the heat-transfer method is mainly applied to pure cotton products.
The difference in the texture of the two printing methods is that the dye-sublimation pattern does not change the original texture of the material after transfer, and the hand feel and appearance are good. After the thermosetting pattern is transferred, a layer of jelly material is formed on the surface of the attachment, and the hand feel is poor and airtight. The two kinds of printing methods have their own advantages and disadvantages in production and have their own characteristics.
3, the traditional sublimation thermal transfer of several technical methods Traditional sublimation thermal transfer technology, there are three: silk screen thermal transfer, gravure (copper plate, electric engraving) thermal transfer, offset thermal transfer. The traditional sublimation thermal transfer feature is printed.
4, digital thermal transfer digital thermal transfer is based on the traditional sublimation thermal transfer based on the combination of digital printing technology in the form of printing without a printed image of a new technology. It is characterized by the use of digital printing technology to print color patterns and images without the need for plate making, which saves the plate making process and costs, and is therefore suitable for producing personalized printed products.
The technical feature of digital thermal transfer is that the digital printing device uses a dedicated thermal transfer color print ink and thermal transfer printing paper.
5, the difference between traditional thermal transfer and digital thermal transfer
(1) Differences in printing methods: Traditional thermal printing belongs to printed editions; digital thermal transfer belongs to editionless printing.
(2) Differences in printing color quality: Traditional thermal transfer cannot solve color reproduction problems well; digital thermal transfer can solve this problem as long as the ink quality is guaranteed.
(3) Differences of application products: Traditional heat transfer application products are relatively single; Digital heat transfer application products are relatively extensive.
(4) Differences in market positioning: The traditional market positioning of thermal transfer is a popular market; digital thermal transfer market positioning is a personalized market.
(5) The difference in production quantity: The traditional thermal transfer production capacity is large, suitable for producing large quantities of popular products; digital thermal transfer production capacity is small, suitable for producing small batches of personalized products.
(6) Differences in market prices: Since traditional thermal transfer products are popular products, the market price is low; as digital thermal transfer products are personalized products, the market price is high.
6, how to understand and distinguish the traditional thermal transfer market and digital thermal transfer market
The digital thermal transfer market is a personalized new market. Its product and market prices are determined by the concept of personalization. Digital thermal transfer products and technologies are the development and extension of traditional thermal transfer. The two markets are coexisting and complementary, and they are independent of each other, forming different market prices and consumer groups.
The traditional thermal transfer market is a low-priced market.
The digital thermal transfer market is a high-priced market.
The difference between the two markets cannot be simply based on price. The fundamental difference between the two markets lies in the quality, content, form and technical content of the product. Traditional thermal transfer can not produce high-quality products and personalized products required by digital thermal transfer because of technical limitations (platemaking, color performance).
Therefore, the market for digital thermal transfer is a consumer group with high added value. Because of the clear market positioning of digital thermal transfer, it is not only inconsistent with the traditional thermal transfer market but also has different consumer groups and application areas.
Considering the production cost and added value of digital thermal transfer products, digital thermal transfer technology does not involve the thermal transfer market in the traditional price range.
Third, the core technology of digital thermal transfer - thermal transfer color printing ink
1, thermal transfer color printing ink (water): thermal transfer color printing ink is dyed with sublimation dyes, other chemical additives and water formulated. As the ink market is accustomed to dividing inks into oil inks and water-based inks, the product was said to be a thermal transfer color printing ink in the early days of the market, because the ink is water-based ink, and now people are used to calling it Sublimation printing ink or thermal transfer printing ink.
2, thermal transfer color printing ink and screen printing thermal transfer (sublimation) color paste, thermosetting ink, gravure thermal transfer (sublimation) color paste, offset thermal transfer (sublimation) ink, the difference between the heat Transfer of color printing ink and silk screen, gravure, offset thermal transfer paste, ink and screen thermosetting ink has a difference with this. Thermal transfer color printing ink is used for desktop printers and pictorial printers. The printing format is no plate printing, and other thermal transfer printing modes are plate printing. In addition, there is a qualitative difference in print quality such as color saturation and color reproduction. Digital thermal transfer has a clear quality advantage.
â—† Thermal transfer color printing ink is mainly used for production of personalized products.
â—† Wire mesh thermal transfer color paste and gravure thermal transfer color paste are mainly used for the production of printing papers for chemical fiber fabrics and shoe materials, suitable for the production of low-priced traditional products.
â—† Thermosetting ink (Hot Melt) is mainly used for the production of cultural shirts, children's clothing printing paper, suitable for the production of traditional products.
â—†Offset thermal transfer printing ink is mainly used in the production of thermal transfer paintings for advertising posters, banners, and banners. It is suitable for producing bulk advertising products.
3, thermal transfer color printing ink classification: Digital thermal transfer color printing ink can be roughly divided into two categories. Since digital thermal transfer application products are broadly classified into advertising image products and industrial products, if the thermal transfer color printing inks currently used in the market are classified in terms of quality and price, they can be classified as “advertising imagesâ€. Ink and "garment printing grade" ink.
Talk: Digital Printing Technology and Market Trends
In the digital printing industry, in just two years, in the past two years, he has witnessed the rapid development of digital printing technology in the Chinese market. Various data points have already demonstrated the potential development potential of the technology market.