Following the successful launch of tea drinks and fruit juice drinks last year, this year Beijing Yanjing Beverage Co., Ltd. has launched a nutritional milk beverage, “Yanjing Dongdong.” The target consumer group of this product is very clear, that is, the young and fashionable female consumers, the product is directly named "MM Drink Dongdong."

In addition to its unique product positioning, packaging is particularly eye-catching - a unique "Pyramid" shaped PET plastic bottles. Dongdong PET plastic bottle bottom is a square, the bottle gradually high and tapered, the bottle surface has 8 reinforced ribs, according to Beijing Yanjing company related person in charge, the bottle body of 8 ribs can not only greatly ease the bottle in The pressure applied during filling is also beneficial to the consumer's grip.

The "Yanjing Dongdong" plastic bottle was blown by Yanjing Company, applying Sipa's one-step blow molding equipment. According to the person in charge, the main feature of SIPA's blowing equipment is that it can produce amorphous bottles and plastic bottles. The “amorphous bottle mouth” is already a patented technology of SIPA. Due to the current hot-filling method used by Yanjing Company's beverages, and ordinary hot-filling requires a high level of bottle finishes, most hot-filled plastic bottles use crystallized bottle mouths to ensure that plastic bottles are not used during high-temperature filling. Deformation. However, the amorphous bottle plastic bottle produced by Xipa equipment can also withstand the filling temperature of up to 90°C, and it does not cause burst bottle or bottle deformation during filling. In this way, compared to the application of crystal bottle plastic bottles, packaging costs can be reduced, which is one of the most important factors for the selection of Xipa equipment by Yanjing.

It is also known that PET bottles from Yanjing Dongdong Beverage are proposed by Yanjing's advertising consultancy company. Xipai manufactures molds, mold materials are stainless steel, and the supporting filling and labeling equipments are equipment of Krones of Germany. , The whole line speed reached 36,000 bottles/hour; the bottle caps were supplied by Hong Quan Enterprise (Suzhou) Co., Ltd.; the labels were made of PVC film labels; six-color gravure printing was manufactured by Shanghai Lianying Packing Co., Ltd.; Laser and inkjet dual code, the equipment provided by the United States Videojet Technology Co., Ltd.

According to the relevant person in charge of the Yanjing company, Dongdong will make a series of products. Dongdong’s “sister” grapefruit flavor will soon be listed.