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1, closely linked to market trends - the use of popular colors
The market trend here refers to the annual or next season's color popular forecast announced by global fashion experts and authoritative institutions. This announced color is called popular color. Popular colors result from the consumption of the market. They are generally based on the color of the highest sales rate in the previous year and the most popular colors. They are reorganized based on popular chromatograms. Then they are put into the next year for testing, and then the popular ones are identified. color.
Like popular things in the society, popular colors are the products of social psychology with the characteristics of the times, which are based on politics, economy, culture, and science. It is a psychological reflection of people's common beauty in certain colors during a certain period. It changes with the changes of the times and the social environment. It is coordinated with social conditions and social trends at that time. It has novel, fashionable, and stimulating features and, to a certain extent, has a positive guiding effect on the consumer market.
Although the popular colors are largely due to the birth of clothing designs, we know that the change in the color of clothing is reflected in the color of fabrics and the change in the color of fabrics, which will inevitably cause the popular pursuit of color in other industries related to fabrics. Printing itself is a process carried out on the fabric, plus the color pop is determined according to the consumer market conditions, and the print design needs to meet the consumer market has similarities, so designers use color in the color is also tight Deduction of fashion trends.
2. Match the color around the theme
Different from the simple pattern design, the printed pattern design must clearly identify the consumer groups and purposes for which the design is targeted, determine the design theme according to the common characteristics and preferences of this group, and then follow-up the design work on this topic.
For example, with the theme of care, pleasure, and love as the design theme, you can choose between warm and neutral tones, choose a few reds with gloss changes, and have a caramel texture, warm and opaque, natural and soft, comfortable and soft exquisite. Such as the performance of vitality, integration, freedom, can choose to use green, purple, rust brown red, blue copper mineral color, pencil heart, blue and light blue turmeric, subtle changes in gloss will give people a fine feeling. The theme of the figure shape is to express the theme of the Chinese style, so the colors can be selected from Chinese red, simple indigo, goose yellow, brown, etc., or draw on the color matching in Chinese paintings, which is a good color matching method.
3, to meet the consumer psychology
Print design has always been a practical art. Its ultimate goal is to design finished products to be put on the market for sales. Therefore, satisfying consumers' consumption psychology is the success of color matching.
Different groups of people have different preferences for color. Children are lively, active, and generally prefer brighter, brighter colors: adults are mature, capable, and prefer calmer colors; most young women are full of dreams and romance, and have a strong preference for pink colors. With high purity and bright colors, the perception is high, giving people a lively, cheerful, positive and excited feeling. If there is a warm color on a picture, there will be excitement and positive tendencies; on the contrary, if the colors are not bright, the perception of 5L uncertainty will be low, and if the color of a picture is cold, there will be Silence is even a negative feeling.
Different regions have different needs for color. Urban and rural areas, southern and northern regions, high latitudes and low latitudes all have different color matching requirements. Before designing, we must understand the color preferences of the regions targeted by the product. We need the designers to collect the data themselves or analyze the regional color preferences from the sales situation of each region.
It should be noted that under different living environments and cultures, people of different countries and nationalities will have different associations and emotions with respect to color, thus forming a common symbol for certain regions and people. For example, yellow is a noble color in traditional Chinese culture and unwelcome in Arab countries because yellow color reminds them of the desert in the land of barren land; green is the most popular among countries that believe in Islam. The color of welcome, because green symbolizes the color of life, but green in some western countries contains ambiguous meaning. Therefore, designers should fully understand the pros and cons in the color matching process in order to design a satisfactory product.
Consumers also need different colors in different seasons. On a hot day, the use of fresh and elegant, cool color-based high-level color matching, will give people a cool feeling; in the cold season, use thick, warm colors, mainly low-light color matching, warm The sense of warmth; in the season of revival of all things, the use of colors with the green, yellow and red tones of life and vitality will invigorate the spirit. In the golden season of harvesting, choose a yellow harmony with a symbol of harvest. Warm colors are the main features, and contrasting colors are used to decorate the colors. There is a sense of richness and richness.
4, to maintain the visual balance of color
Since the design of printing is generally continuous or square in both sides, and the balance of the composition is achieved by relying on the strength of the color itself, the severity, the cooling and heating, etc., it is necessary to avoid excessive concentration of one or a certain type of color. The collocation of the color blocks in the printing design should be relatively uniform, and generally there should be no dramatic ups and downs. The color of the line and the isolated color are not suitable, and there should be a certain relationship between colors. We must avoid the "separation of colors" and confrontation with each other, and use the coordination of the pictures to unite them as the ultimate goal. Here we use a method called "borrowing." The method uses different colors of the same color to appear in different shapes and sizes, allowing different colors to interpenetrate each other and set off each other. In this way, a limited number of colors can be played indefinitely to make the pattern feel rich and colorful. Rich, the picture is balanced.
While paying attention to the distribution of the colors to achieve visual balance, we must also pay attention to the main flowers should be bright, matching flowers should be dark; near Ming, far dark; received light, the dark backlight: the first main flower, after the flower; The main theme, after the contrast.
5 Conclusion
Print design integrates practicality and artistry. The skills and methods of color matching largely determine the quality of a printed work. A good print design should have features such as novel style, flexible arrangement, full shape, bright colors, distinct layers, prominent themes, and guest-host echoing. It is a good color matching method to seize the fashion colors and find the colors suitable for sales targets and sales regions. In addition, the classic color matching should not be ignored by designers. Because the classic color match is deposited over time, there are a wide range of consumer groups. Constrained by the production process and cost, the designer keeps in mind the “colorless†color matching method in the color matching process. Can draw on a variety of painting performance techniques to help design a color sensation that matches its theme.
Talking about the Color Matching Techniques and Methods of Printing Design
Printing is the process of printing patterns of different colors of dyes and coatings on fabrics using various techniques and methods, including pattern design, plate making, printing, and finishing. Among them, the design of printing patterns is a key link, including pattern design and color design. In the design, there are often "three-point seven-point color flowers", which reflects the importance of color matching in a pattern design. Because the same pattern uses different colors, it will produce completely different visual effects. Some color combinations are popular with consumers because of their strong appealing power. While some colors have special personalities, they can only be appreciated by some people. Some color combinations are boring due to lack of enthusiasm. To the consumer's recognition, thus losing the market. It can be seen that color matching techniques and methods play a decisive role in the design of printing designs.