[Guest]: Yuan Zhi, General Manager of Beijing Decoration Industry Investment Co., Ltd., and Director of Operations Shen Zheng [Reporter]: Wu Qiong Moderator: Mr. Yuan, Shen is good, thank you very much for accepting Sohu home interview! First of all, please let Mr. Yuan introduce to you the basic situation of the home furnishing jewelry port. Yuan Zhi, General Manager of Beijing Decoration Industry Investment Co., Ltd. Yuan Zhi: Sohu focus netizens, good morning, I am Yuan Zhi, general manager of the company. This brand is the independent brand launched by Fengfeng Company. It is a high-end, special and professional home accessories store. We hope to build a service platform for the circulation industry with the strength, ideal and taste. As for why the home is named as a decorative style, because "decoration" represents our industry, "border" represents the meaning of the world, and "wind" represents the direction of the wind and the benchmark. So our final position is to decorate the wind, and the name sounds quite atmospheric. Market refinement into a trend The reason why I chose to do the jewelry industry is to consider the clothing, food, housing, and travel. The Chinese people still like to build their own space on the "residence". Our original managers are all engaged in the decoration industry. After half a year of data surveys, including the development of hard decoration in the country for more than ten years, we have done a thorough investigation on the weakness of the soft decoration. Soft decoration is a perfect complement to this part of the hard decoration. The refinement of the market is a trend sooner or later. Just like the department store, the electrical appliances inside have been broken down, such as the existing Gome Suning Appliance. After more than ten years of maturity and development, it is said that this market should be refined. The era of light decoration and heavy decoration has always been advocated, and it is no longer a slogan. China, from Beijing Road, there is no unified brand on the market, and there is no chain or tasteful shopping mall. Hard decoration this piece, there are still many in China, so we still choose to do jewelry industry. Moderator: That is to say, the decoration industry wants to force the soft-packing market to create a benchmark for the industry. Yuan Zhi: Yes, the first we have to be the benchmark in this industry, the second to promote the development of jewelry, and the third, to improve the quality of life of ordinary people. Moderator: I would like to ask Shen to introduce to us what kind of positioning is the home furnishing fashion jewelry port, which consumer groups are mainly for? Beijing Zhengjiefeng Investment Co., Ltd. Create high-end, art, professional home accessories theme store Shen Zheng: The hard decoration has already been matured. Soft clothing is a start-up phase from the current domestic level. This has a big market difference with European and American countries. After a lot of market research, we know that the soft decoration consumer group is often a part of the population with certain financial resources and a certain economic foundation. It is a spiritual need to eat and wear these basic needs. Therefore, our positioning is oriented to this part as the main force. From the product selection, as well as our shopping malls, future models and service links, our overall positioning is for the people we serve. The positioning of the boundary can be described by several key words. The first is high-end. This high-end does not refer to the high-end of the price, but refers to the space we create, the products we provide, and the supporting services we provide. In this respect, we must express the attributes of the jewelry itself. The second is art, because our own jewelry is the most artistic part of the furniture industry. It is a product that enhances the beauty, pleasure and taste of ordinary people's lives. It has a strong artistic color. We have to fully express the attributes of the jewelry itself in our way. For example, in the shaping of space, in terms of display, in the use of lighting, it is related to art, so we must make the ultimate in art. The third key word is professional. We are going to build soft-packing now. We must work hard in this area. To be a benchmark in this industry, we must be very professional in this industry. First of all, we are a theme mall, a professional home accessories theme store. Second, we have a professional team, and the entire professional operation management service team operates the entire project. Third, in our industry understanding, an industry performance must have unique laws in the industry. It is reflected in the understanding of the entire industry, operating our entire project in accordance with the entire industry model, and we are positioned to be high-end, art and professional.
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