First, the heroic e-book market

Recently, it was found that domestic companies such as Hanwang and Founder continued to have news on e-books, and advertisements on e-books in newspapers, magazines and radio and television were also fully rolled out. This relatively vertical field seems to have gained the attention of more and more companies.

Of course, Amazon is the first to bear the brunt. In November 2007, the Amazon Kindle went on sale, and it took only five and a half hours to be snapped up. In 2008, Amazon sold 500,000 Kindles. Then, Amazon launched the Kindle2 and the third e-reader KindleDx. Compared to the first two readers, it expands the screen to 9 inches closer to the size of the book, weighing only 535 grams and 3.3GB of memory. It can be said that Amazon, which originally used the online bookstore as its main business, suddenly found a big leap through the launch of the Kindle.

With the power of role models, other companies have followed suit. In foreign countries, Fujitsu of Japan has launched FLEPia, a global color e-reader. In July of this year, South Korea's Samsung Group launched the SNE-50K e-book reader. In August of this year, Sony introduced two e-readers that are cheaper than the Kindle to the US market. Even Apple announced that it will launch a tablet with e-books in the 2010 quarter.

It is worth noting that Apple, Apple's iPhone (online purchase price of 5,499 yuan) as a breakthrough, Apple should have been a model of technological innovation, but in January this year, Apple CEO Steve Jobs still ridiculed Amazon said: "People do not After reading, 40% of Americans read only one book or less than a book last year." Until two months ago, Apple changed its attitude and realized the huge potential of the e-book market -- probably the next "iPhone."

In China, China Mobile launched a G3 reader in May 2009 in conjunction with four domestic e-reader manufacturers including Hanwang Technology and Huawei. In September this year, Hanwang Technology e-reader sold more than Sony in a single month. Founder Group jointly launched the “Wenfang” reader, and Tianjin Jinke launched the “Hanlin” reader. Hon Hai Group won the opportunity to create an e-book for China Mobile. Chunghwa Telecom and HTC will jointly launch an e-reader in November. China Telecom and China Unicom will also announce the launch of e-readers by the end of the year.

Second, some people threaten to be paper media saviors

The hot speech appeared in an interview with Liu Yingjian, chairman of Hanwang Technology Co., Ltd. in the recent Nandu Weekly magazine.

His rhetoric is: "My time is coming!" He said that our e-book readers are selling well in the world. In terms of sales, Hanwang surpassed Sony in September, ranking second, like the Russian market, in November. Sold 20,000 sets. I think that Hanwang is sooner or later, the Chinese market is there, and the population is large enough. The winner after that must be China, this is my judgment.

His other rhetoric is: "E-books can save paper media!" He said that in the Internet age, traditional media is generally hurt, and it can reprint your articles. But the e-book is different. It uses the newspaper as a channel. It moves your things intact and you can push your own ads. And Amazon has also made a demonstration, the content is all set aside money, e-books are not the traditional paper media digger, but the opposite is the "savior."

Liu Yingjian also planned a benefit sharing mechanism for the “two-eighth share”. Amazon is three or seven points, we are two or eight points, that is, content creators take 80%, we take 20%. This may be a good way around the world.

3. Does the paper media not recognize the new "savior"?

In the days when new media were extremely hot, paper media constantly felt the pressure of survival. However, at this time the e-book fell from the sky and claimed to be the savior of the paper. Some people are saying that e-books are the "savior" of paper media, but is the paper media tempted? I think that at least the paper media can examine whether this "savior" is useful in three aspects.

Is the cost saved? For all the electronic forms of things, it is clear that printing costs and transportation costs have dropped, not to spend so much paper and ink, or to pay for post offices or courier companies, but also indirectly promote the country's environmental protection. Moreover, these two costs were proportional to the circulation, but now they are no longer there, and the amount of the issue will not increase the cost.

Second, can copyright be controlled? At present, e-book operators are much better controlled than copyright on the Internet. Many e-book operators use firewalls, do not deal with individuals, only cooperate with copyrighted organizations, and generally do not directly contact the author, so there are few corresponding copyright lawsuits. Listening to some e-book operators, they are willing to establish a "unified front" with traditional copyright agencies.

Third, is the division reasonable enough? Whether it is Amazon's "three-seven share" or Hanwang's "two-eighth share", it reflects that e-book operators are willing to give big heads to content creators. This is quite different from the situation in which traditional media often complain that they can't get a penny from the Internet. Many paper media worry that it is not enough to get enough share when working with new media?

Judging from the current situation, the answers to the above three questions are basically affirmative.

I think of some stories about Google and News Corp. Recently, Google has been scared by News Corp.'s "hints" to launch a "free click" program, allowing Internet users to enter or register for five free readings for fee reading. Imagine that the relationship between traditional media and the Internet is becoming more and more tense, but e-book operators are generally “unfriendly” to traditional media.

Of course, it is not excluded that e-book operators are a bit "Wang Po sells melons, sell and boast", and do everything they can to listen to the paper media, trying to portray themselves as friendly messengers and "savior", trying to get paper media with them. Active cooperation.

However, from the current point of view, paper media should look to the future, it can be expected that even without e-books, the print volume of paper media will gradually decline. However, e-books seem to want to be unique in all kinds of new media, and want to cooperate with paper media with a new image. From the current point of view, paper media should not suffer from the cooperation process with e-books. The integration of old and new media is a general trend. Perhaps the cooperation between e-books and paper media is one of the effective ways to integrate this trend. Of course, history will gradually prove this.

Eyeshadow

What is the function of eyeshadow

1. Proper use of eye shadow can make your eyes more attractive, bigger and more beautiful, and make the whole makeup look three-dimensional and have the role of finishing touch.

2. In addition, when painting some special makeup, a large number of eye shadow will be used to highlight the look of the eyes. Usually, when making up in life, choose the color that you like and match with the color of Lipstick and clothing, touch a little eye shadow with your finger belly on the outer corner of the upper eyelid, and gently smear it from the outside to the inside. A simple wipe can make the whole person more colorful.

3. Eye shadow is a kind of color makeup, which is used to smear on the eye face (i.e. eyelid) and corner of the eye to produce shadow and tone contrast. Eye shadow is in powder, stick, paste, lotion, pencil and flake. The colors are very diverse, including blue, green, brown, tea, brown, and purple. Other colors are black, white, red, and yellow.

4. Eye shadow is a kind of cosmetics that can enhance the three-dimensional effect of the eye and modify the eye shape to set off the eye's radiance. It has rich colors and diverse varieties. Asian skin is yellow, and it is difficult to match eye shadow color. Therefore, we should follow the balance principle, balance the relationship between facial skin tone, hair color and eye color, and make us look radiant.

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