We have entered an era of unimpeded information and shared news resources. For the media industry, when a news event occurs, it is difficult for any media to control or monopolize the news resources, which results in the phenomenon that the news content of the media tends to be homogenized. In the news consumer market, due to the impact of homogenization of news content, consumers' choice of newspapers tends to shift more to the newspaper's news dissemination methods and operational skills. In short, newspapers pay more attention to the "art" of making news than ever before. News is a "comprehensive art", a text, a picture, a title, a layout ... While spreading the facts of the news, it can evoke an experience very similar to the aesthetic of art. Of course, the term "art" here is not a literary creation, but refers to any kind of industrial skills that can reach a certain height with "beautiful forms and methods". In the late 1990s, Wenhui News founded "Wenhui Pictorial", which was later changed to "Visual" and "Lens Documentary". The author has been serving as the editor of the photography art magazine. This article mainly takes the practice of Wenhui Bao's art and pictorial editing as an example, and talks about the editorial principles of the layout and the aesthetics of art. 1. Text, more subtle Writing is an important means for newspapers to communicate with readers. Photographic art periodicals are mainly pictures, and also involve some text work, such as preface, guide, editor's note, picture description, etc. Regarding the wording, here is a past story. At the beginning of "Wenhui Pictorial", a series of modern urban sculptures from various European countries were published. The artistic expression of this batch of works is very fresh and creative, and has never been published in China. It has a certain news value. It has no lack of reference for the urban sculpture construction that is rising in Shanghai, so I decided to publish it in full-page space. Since the creative ideas of these works are relatively "unique," it would be difficult for the general readers to accept them without explanation. For this reason, according to the relevant theories of modern sculpture art, combined with the editor's personal feelings, each work has been commented on. In terms of textual expression, strive to be easy to understand, express accurately, and avoid excessive accumulation of "professional terms". One of the works is a chair with one leg missing, but it has been magnified dozens of times and is placed in front of the United Nations Headquarters in Switzerland. The text comment is: An extremely ordinary chair (lame with a leg), once enlarged and enlarged enough to cause a strong visual impact, the extraordinary meaning contained therein is highlighted. The "conceptual sculpture" standing in front of the United Nations Headquarters in Europe is speechless and shocking, like a huge lingering question mark lingering in the hearts of the world-the title of the work: seeking a balance. After the publication of "New, Strange, Clever-A Glimpse of Sculpture in European Modern Cities", the magazine was well received by readers and the art world and received many letters. The Shanghai Urban Sculpture Committee Office purchased 500 newspapers that day. The importance of textual expression to communicate with readers can be seen from this. Art pictures often involve some professional knowledge. If an article is filled with difficult technical terms, it will make people unpredictable and confused, which is tantamount to turning readers away. Newspapers often see a lot of texts that test readers' "reading patience". These texts are unsatisfactory or misleading, or blunt knives cut the flesh, or look at flowers in the fog ... Many facts indicate that the reader's "reading patience" is If you ca n’t stand the test, if you test him, he will give up on you. Some people divided the pros and cons of the text into four grades: first grade with shallow depth; second grade with deep depth; third grade with shallow depth; fourth grade with shallow depth. Such analysis is extremely insightful, and editors should do first-class work. Second, pictures, more exciting The classic work “Saving African Refugees†shot by a US photojournalist has a news background of severe drought in Uganda. The picture is very simple. A large and powerful hand holds an African child's thin and dark hand. Through these two hands, you can see the background-dry and cracked land due to lack of water. This work won the Pulitzer Prize in that year. In fact, the original composition of this photo is not the case, but two complete people sitting one station at a distance from the middle scene. Later, after several crops, it became a large close-up composition. The cropped photos are obviously more visually stunning. The author is well versed in "visual selectivity" and properly grasped the "visual center" and succeeded. What's interesting is that when we look at this cropped photo, we don't think the picture is incomplete, but think that this photo should be like this. Moreover, after the cropping process, the two hands on the screen no longer represent two specific people, but sublimate to a certain strong symbolic meaning. The picture effectively transmits and releases the thoughts and feelings that the author really wants to express through visual language. American scholar Ben Clements said: "The choice of photography composition can only have a fun (visual) center ... When we find a shooting subject and are very excited, we often ignore those distracting factors. : These factors are enough to disturb the infectivity of the destructive theme. "①Ben Clements'" Fun (Visual) Center "theory has certain practical guiding significance in our news photo reports. Newspapers have entered the era of reading pictures, and news pictures are increasingly valued for their visual intuition and instant documentary functions. In order to better express the theme of photography magazines, the cropping of pictures is an important part that cannot be ignored. A news photo can sometimes be a perfect work without any cropping; but sometimes, due to the constraints and influences of subjective and objective conditions during shooting, the picture effect is not very ideal, so it is necessary to crop. In particular, thematic picture reports often require seven, eight, or even a dozen photos. If the photos are not properly trimmed, there will be a feeling of chaotic vision, which will affect the "fun (visual) center" and the clear expression of the theme. The thematic picture report pursues the overall effect, not whether the individual photos are outstanding. This kind of tailoring is sometimes even substantial-intercepting a "eye", a "gesture", or a "prop" related to the theme. Of course, this does not mean that the photos of photojournalists can be cropped at will, especially the layout of single photo photography reports should be treated with caution. In fact, due to the module imposition method in the current layout, some editing pictures are easy to save, and the method of "cutting the feet" is used to arbitrarily cut or deform the photos so as to be included in the ready-made modules, and sometimes even make the photos unrecognizable. Attention and improvement. [next] Third, the layout, and then refined to some Some studies have shown that when a newspaper is at hand, the first sight of the person is the overall visual style of the layout, that is, the theme layout that expresses the characteristics of the news, not the details of the news content. Although the format itself has no specific content, it is like an invisible hand, which subtly guides and dominates the reader's line of sight, thus conveying the layout thinking of the layout and reflecting the character and style of the newspaper. The format is the face of the newspaper. It is the last process of the newspaper as a "product" after it is edited and before it is printed. It has always been valued by reporters. There are many newspapers, and the layout is ever-changing. As far as its structure is concerned, it can be summed up in two ways: one is the traditional linear structure, and the other is the modern plate structure (also known as the modular structure). The traditional linear structure pays attention to the enlightenment, inheritance, transformation, and integration of reading, as well as the staggered, interspersed, and roundabout of layout design elements such as points, lines, and surfaces. The traditional layout flows in a linear shape, which is very reminiscent of Chinese landscape paintings or "Jiangnan gardens", and is suitable for slowly refining and aftertaste. The modern newspaper's plate structure is wide-opened, concise and clear, with a focus on rhythm jumping and visual impact. Because the plate structure is more suitable for modern fast-paced life and reading, it is used by most newspapers today. The plate structure is assembled by fixed modules, so the layout operation is faster and more convenient. Today, the news content of newspapers tends to be homogenized, and the functional role of the layout language is particularly apparent, and the creative ideas of the layout come out one after another. Layout languages ​​such as line, color, and plane segmentation, including modern design concepts, are used to the fullest. The common edition (a connection between two layouts), which has been rare in the past, is now used frequently, and some even have special-shaped layouts. When the Olympic torch was delivered to Wuhan last year, the Yangtze River Daily produced the "Torch News". Through unconventional layout design, the rolled newspaper was made into a torch shape, which greatly increased the sales of newspapers that day. Layout innovation has become a hot topic constantly explored by current newspaper editors in news practice. The author believes that layout innovation should become the "normal thinking" of layout editors, which can be expressed as some kind of unconventional "breakthrough", but more often as a daily, gradual accumulation, only this continuous accumulation It is the reliable foundation for innovation, the so-called "thick accumulation and thin hair". It can be said that layout innovation is a complex and meticulous process of scientific analysis, judgment, decision-making, and practice. It is related to many topics such as newspaper positioning, market considerations, cultural inheritance, and aesthetic psychology. It is not a simple vent and random introduction of emotions. Staff faced with a rational attitude. Once upon a time, I saw some newspapers, except that they did not make the "square word" into a pinyin letter. At first glance, it was almost a copy of a Western newspaper. This is not to mention innovation, but a bit "getting into the magic". Typography, in the final analysis, is a form. Finding the most beautiful and effective means of communication and layout visual style from the specific news content to achieve the unity of form and content is the philosophy and principle that newspapers should follow in layout design. Fourth, the title, refining some Read books and skins, read newspapers and read topics. For layout editors, the title is the finishing touch of the layout, and its importance is self-evident. No matter how well the layout is done, the title is not good, and the layout is still faint. A good headline can often reveal the essence of news facts in a pinch, thereby attracting the reader's attention and stimulating a strong desire to read. The birth of a good title may sometimes be a flash of light, and it will take no effort; sometimes it is "the public seeks him thousands of Baidu, and looks back suddenly, but the man is in the dim light." It can be said that the process of the editor's consideration of the title is also a process of deepening the understanding of the news facts. On October 7, 2001, the Chinese football team defeated Oman 1-0 and won the 2002 World Cup final stage qualifying rights. That night, "Wenhui Pictorial" sent a set of photos, and the title was "For Victory", which was obviously very general. Later changed to "Run to Victory", still feel unsatisfactory. Finally, after several scrutiny, the title was set to "Towards Victory". Comparing the revision process of this title, although the difference is only one word, the ideological content covered and the emotional color expressed are indeed different. The last one is obviously better. The title can reflect the editor's thought depth and writing skill. Of course, the headlines of major news can be done "eye-catching". Rarely common things can sometimes be done "outstanding." Recently, the Wen Wei Po "Lens Documentary" published a set of photos with the title "Youth Flashes in Entrepreneurship", describing the stories of three college students' self-employment. Throughout the whole article, it is common in terms of news facts, but look at the three subtitles made by an editor: "Make a movie, shoot a sky", "Open a restaurant, make a cultural taste", "Sell mobile phones, Understand the business experience. " Here are three sets of six verbs: "make, shoot; start, do; sell, realize", which is very rhythmic in rhythm, like the strong heart beat of young people-it is not easy to vividly sketch this. " "Colorful" theme. Wen Wei Bao has a tradition of "relatively true" titles. The word "more true" is a bit unpleasant, but behind it is a deep education, deep thinking, and a high sense of responsibility. In the early years, the author worked as an art editor in the Ministry of Information in the evening shift. When the night was quiet, some old newspapers still struggled for a headline or a word in the headline. , Communication ... This is a state of "sweet and bitter, and I forget both things". Good titles are "finished" in this state. However, the title production sometimes has some problems, such as the disjoint title, improper summarization, the title is larger than the text or less than the text ... This is the layout editor needs to pay attention to. As for some newspapers who are popular for "scramble for market share", one-sided pursuit of headline stimulation and sensation, even if they violate the facts of the news and mislead readers, this is even more contrary to the professional ethics of journalists and is particularly undesirable. 5. Color, more beautiful The emotional and "make-up" effect of color is obvious. Color is a vivid component of visual perception and an important element of visual language in layout. Newspapers can use color to convey the emotional meaning of information and shape the layout style. Most newspapers now carry out color printing. However, the color effect of some layouts is not ideal, and unsatisfactory phenomena such as "soy sauce color" or "big flower face" often appear. Problems with newspaper colors are usually related to excessive and excessive use of color in the layout, and the lack of understanding of the basic principles of color by the layout editor. The content of some layouts is actually good, but they do not pay attention to the colors, and make the layout colors too fancy, as if they are "off the wild horse" on the layout, "dumping", dazzling. There are also some pages that blindly and randomly put several headings in different colors, and readers can't tell what information these colors convey and what emotional meaning they represent, which causes confusion in visual understanding. Colors have a "spleen", and the ideal color effect comes from rationally "driving" the colors, not the more colors used, the better. Practice has shown that the color of the layout is "not more than less, rather than less", "more and more colors are used, the effect is not as good as black and white, and black and white itself is a color with beauty." Mainstream media should especially use colors cautiously, and strive to embark on a simple, atmospheric, stable and personalized color treatment. American scholar Rudolf Arnheim believes that in visual perception, shape is rational and color is perceptual. "Shape must maintain an absolute advantage over color, otherwise, the picture will disintegrate due to too much color, as Men will be destroyed by too much indulgence in female color. "②This illustrates that in the relationship between" shape "and" color "in the picture," shape "dominates. The reason is simple: a color photo will not disintegrate the screen due to the removal of color. We can completely understand the basic meaning of the photo from the black and white image; but if the shape is removed, the screen will disintegrate, and it is difficult for us to Identify the meaning in some color fragments. This principle is also applicable to the color processing of newspaper layouts. The ideal picture (layout) is the coordination and unification of "shape" and "color". The Wen Wei Po stipulates that the headings (including some layouts) are all black, and that the layout colors are standardized accordingly, which is a wise move. In fact, the setting and arrangement of the bold and bold headlines constitute the basic "shape" of the layout, and the "color" (including color photos, charts, nets, etc.) of the layout is controlled by the "absolute advantage" to make the layout appear. A strong rational style, and fresh and loose color style. In the "Visual" and "Lens Documentary" editions, due to the extensive use of color pictures, the layout color is saturated, so in addition to important festivals or special news events, in general, you must also use color cautiously, avoid multi-color, in order to Consistent with the overall color tone of the newspaper. The color of the layout is simple and simple, which should become the color style of mainstream newspapers. The color with style connotation is the color of beauty.
International shipping is based on the ship and marine engineering expertise on maritime trade, transportation and management. The profession's main research direction: Transport of technical and economic analysis, and shipping systems planning, multimodal transport and information technology,
Wedding Dresses,Wedding Gowns,Vintage Wedding Dresses,Cheap Wedding Dresses Bossgoo Wedding Company Co., Ltd. , https://www.bossgoodemo.com
China xxx,xxx,xxx,This is a very unique design,paracord bracelet with pearl clasp,and clasp is made with teardrop baroque pearls,which is very suitable for the bride's wedding.China xxx,xxx,xxx,This is a very unique design,paracord bracelet with pearl clasp,and clasp is made with teardrop baroque pearls,which is very suitable for the bride's wedding.China xxx,xxx,xxx,This is a very unique design,paracord bracelet with pearl clasp,and clasp is made with teardrop baroque pearls,which is very suitable for the bride's wedding.China xxx,xxx,xxx,This is a very unique design,paracord bracelet with pearl clasp,and clasp is made with teardrop baroque pearls,which is very suitable for the bride's wedding.China xxx,xxx,xxx,This is a very unique design,paracord bracelet with pearl clasp,and clasp is made with teardrop baroque pearls,which is very suitable for the bride's wedding.