The "Da Vinci" incident has been settled, and the counterfeit goods under the banner of "foreign name brand" have quietly withdrawn from the market. The solid wood furniture industry has been hit hard, and the mahogany furniture industry has also felt a lot of pressure. Rely on high-investment advertising to create a high-end brand, which in turn leads to high consumption. This marketing model of "Da Vinci" has been questioned by the whole society. This is actually a manifestation of the lack of corporate ethics and corporate culture.

In fact, before this, the mahogany furniture industry suffered a cold wave. Li Bo, executive general manager of Da Yi Hongfang Redwood Museum, told the reporter: "Our store opened in November last year. As of the end of December, the average daily passenger flow is around 60 people. This is quite a mahogany furniture store. Not bad, the number of sales people has increased from 5 to 8. The time when the guests are concentrated, I have come to do the sales, plus the temporary hired staff, the maximum number of people can reach 30 to 40. After the Spring Festival this year The business is getting lighter. By March, I went to a mahogany shop to inspect, and the entire floor was 3 customers. Until May, the price gradually increased, the traffic volume increased, and the number of customers and customers purchased increased. The Finch incident was out, but the mahogany furniture was not affected, but it had to be prepared."

The mahogany is really real material, material, art, instrument, rhyme is the key to mahogany furniture, Li Bo told reporters: "We put the material in the first place, because mahogany is a scarce tree species, but also some businesses have The space to make an idea on the material."

In the process of making mahogany furniture, the same can be cut corners. Li Bo pointed to a set of furniture worth 200,000 yuan to tell reporters: "If you look closely at the case of this set of furniture, you should engrave the line according to the process. If you don't do the line, you can save a lot of labor, and you can prevent the waste of sapwood. Of course, people who don't know how to do it can't see the trickiness, but the discerning person can see the difference in this charm."

It is understood that the fake of mahogany furniture is generally three means, one is to fight small materials, that is, to splicing the sapwood, to do some small drawers or something, the furniture that is made out of this is a mahogany material, but it is already a Fraud. For example, in rosewood furniture, the current standard is to allow the addition of 10% sapwood, more than 10% is fraud.

The second method is to replace the mahogany with materials other than mahogany. At present, there are 33 kinds of materials in the internationally-recognized mahogany. For example, the color and pattern of a tree in Africa and the red rosewood in Laos are similar. If this material is used to replace the red rosewood in Laos, the price can be 5 to 20 times worse.

The third method is the worst, which is a fake. For example, the outer layer is made of 5 mm mahogany skin, and cement is poured in the middle. The furniture that comes out of this way is difficult to distinguish.

Li Bo told the reporter an example: In November last year, a friend of his family spent 500,000 to buy a set of rosewood furniture, including sofas, desks and cases. The manufacturer told him that it was Burmese yellow pear. He went to see it, actually it is the Dalbergia in Paris. The level of light is far worse.

　　 Industry that may disappear

What effect will the “Da Vinci” fraudulent storm have on the furniture market? It is not known yet, but compared to this challenge, the mahogany furniture industry itself has a bigger crisis and may even make the industry disappear. .

This crisis comes from the characteristics of the mahogany material itself. Redwood grows extremely slowly, such as lobular rosewood, which needs to grow 500 years in diameter to reach 15 cm, and "ten sandal nine air", which directly leads to the scarcity of its materials. The annual import volume of lobular rosewood in China is only 5,000 tons, and the current price is 800,000 to 1.6 million yuan per ton.

Most of the raw materials of China's mahogany furniture rely on imports, which started from the Ming and Qing Dynasties. In the Ming Dynasty, the duty of the lobular rosewood was purple, which is Laos red rosewood. Nowadays, in addition to the domestic Hainan huanghuali, most of the redwoods come from Africa and Southeast Asia, and trade through some businesses.

The hot money speculation mentioned in the workshop is precisely from the traders in this trade, the massive hoarding of mahogany materials, causing the price to skyrocket and profit from it. For example, Li Bo said that the price of mahogany material obtained by Da Yi Hongfang last year was 110,000 yuan a ton, but this year it has risen to 300,000 yuan. If it can be hoarded a lot last year, it will earn double profits this year.

Hoarding has intensified the scarcity of mahogany materials, which in turn has helped prices continue to soar, creating a vicious circle that has become the biggest crisis facing the mahogany furniture manufacturing industry. Li Bo said: "In terms of Hainan huanghuali, this is the only kind of redwood that grows in China. Now it has basically disappeared. Now the newly cultivated saplings must be made of furniture at least 500 years later. Say the grandson of your grandson, or use the furniture made by these Hainan huanghuali."

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