August is the hottest month of the year. But the difference is that the wardrobe store will usher in a new wave of "promotional season". But often the wardrobe market can not meet the expectations of most dealers, dealers still Firmly stated that "only efforts can be made to get income." Therefore, today's major holidays have become the focus of the wardrobe business chase. There is only one: increase the exposure rate in the off-season in order to sell more. There is Tanabata in August, Teacher's Day in September, followed by the Mid-Autumn Festival and the Eleventh Golden Week. We will hold promotional events during the festival, and it is really busy recently. Since last month, the wardrobe merchants have "prepared" various promotional activities. In the Qixi Festival, they also launched a "round room" alliance promotion campaign in conjunction with various building materials brands. On the day of the event, the reporter interviewed several consumers randomly. They all said that they were attracted by the name of the promotion. The "dongfanghuan night" and "catch-up" were even more special. In addition, the attraction of the "Daily Specials" promotion in the Dongjiao Store of Daming Palace Building Materials also made the store that was just opened soon no longer so deserted. During the visit, the reporter found that in order to win the attention of consumers, the store will also Regularly launch some activities to buy special products to return cash, that is, the merchants who are stationed in it can choose the products that can be used as specials in the store or the products that are directly supplied by the factory to participate in the special promotions of the store. After the consumers purchase these low-priced products to a certain amount, The store will also return 10% of the cash coupons to consumers on this basis. The "Golden September and Silver 10" promotion season is coming, and each store is adding more horsepower, preparing for the promotion war in September, whether it is in the big stores such as Red Star Macalline, Real Home, Sansen International Home City, or some small building materials market. Promotional posters for promotional events in September and October can be seen everywhere, such as Red Star Macalline’s "Feeling Teacher" promotion alliance at Teacher's Day, and the 20th anniversary of Daming Palace Building Materials City on September 8. Celebration joint promotion activities and so on. This year's market is the consensus of terminal marketers. Not only is the product sales poor, the store rent, logistics costs, and employee employment costs continue to rise, which puts more pressure on dealers and their profit margins. There was a certain shrinkage compared to before. A dealer who specializes in high-end ceramic tiles revealed to reporters that compared with last year, the sales profit of the brand he represented decreased by about 20%. As the profit margin shrinks, the cost of propaganda and promotion costs naturally decline. Therefore, various alliance promotions have become popular this year. At the same time, this has also allowed building materials stores to see opportunities for cooperation and win-win cooperation with merchants. Every effort is made to hold promotions for merchants and carry out brand alliances. On the one hand, it can reduce the financial pressure for propaganda and promotion activities, and on the other hand, maintain its relationship with merchants. However, the practice of "decompression" for merchants has not been recognized by all dealers. "In fact, the store has already kidnapped dealers, whether it is brand promotion or promotion strategy. The current situation is: merchants must follow the store. "Let." A distributor named Liu Jing, who specializes in microcrystalline stone and stone products, told reporters. Made of supreme quality EVA material, water resistant, moisture proofing and dust-proof. Hard Drive Carrying Case,External Hard Drive Carrying Case,Eva Hdd Case,Eva Hard Drive Case Shenzhen Guohui Craft Products Co.,Ltd. , https://www.evacarrycase.com
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